With Philo behind the helm, Chloe spearheaded the “It Bag” scene with the Paddington. The company once again made fashion history in 2005 when the first 8,000 of this oversized, slouchy, soft leather handbag flaunting a chunky padlock sold out before even making it to boutique shelves. In 2008 the Paraty received just as much attention and adoration with its understated, triangular shape and thick leather piping, also selling out well before arriving in stores. Other Chloe “It Bags” have been the Silverado, Gladys, Betty, Edith, Bay, Sally and Marcie.
Today the designer Chloe brand is headed by Clare Waight Keller. Under her direction, Chloe has released what is shaping up to be the must-have handbag of the year: the Drew. While the bag has been on the market for the past couple of seasons, the fashion house has recently made a notable effort to push for “It Bag” status. This romantic, sophisticated reinvention of the saddle bag was seen all over New York, Paris, London and Milan fashion weeks with its bar-and-loop closure evoking the spirit of the Paddington’s iconic padlock. Front-row worthy fashion editors such as Caroline Issa and Yasmin Sewell have been seen touting the Drew as well as trendsetting bloggers like Chiara Ferragni, Olivia Palermo and Aimee Song. Other celebrities including Beyonce, Blake Lively and Reese Witherspoon have also been spotted with the handbag.
With the Drew’s classic appeal and versatile day-to-night transition, attainting such heights seems only natural. The rounded silhouette harks back to the brand’s bohemian heritage while the squared flap and minimalist design incorporates a more masculine edge into the brand’s feminine, free-spirited look.
It features gold-tone plated metal hardware, textured leather and is lighter in weight compared to previous Chloe “It Bags.” It comes with a metallic chain strap in mini and small while the medium size has a leather strap and can be converted to a satchel with the additional detail of a top handle. Like all cult-status bags, it is available in a wide range of colours from classic black to racy leopard prints to quintessential Chloe peachy hues to bold and unexpected colour blocking combinations. It is also available as a pouch, clutch and wallet.