I was so committed to this cause and desperately tried to hold on on to the opulence of the “old” YSL brand that I even bought and wore the “Aint Laurent Without Yves” tee with pride and even purchased the Cabas Chyc with the “Y” just so I could preserve the older brand identity in my closet. Over time, I have to say that I’m less sore about this now, probably because I’ve gotten used to Slimane’s antics. Maybe this is why I have begun to look at the Sac de Jour in an entirely new light.
I’ve never really paid much attention to Saint Laurent’s Sac de Jour because to be honest, I really didn’t think much of the bag – it was yet another structured tote which was decidedly very Birkin-like in its design, well save for the accordion-esque side profile. Also, perhaps this disinterest on my part, was coupled with the fact that I was still sore about the fact that Creative Director Hedi Slimane decided that he knew better and embarked on a Friday the 13th rampage. It wasn’t enough that he had removed “Yves”, but also redesigned the entire brand aesthetic and store design in the process.
Well, okay, I shan’t be too quick to declare that I’m changing my mind about this Sac de Jour ENTIRELY per se, because so far, I only like this particular version with the contrast python-embossed trims. Let’s give it more time, shall we, and see if I find myself liking the other bags in the near future.